Sapolio was a
brand of soap noted for its advertising, led by Artemas Ward from
1883–1908. Bret Harte wrote jingles for the brand, and the sales force
also included King Camp Gillette, who went on to create the Gillette
safety razor and the razor and blades business model. Time
magazine described Sapolio as "probably the world's best-advertised
product" in its heyday.
manufactured by Enoch Morgan's Sons Co. from 1869, and named by the
In 1997, Sapolio was bought by the Peruvian company Intradevco
Industrial SA. Intradevco is owner of the Sapolio brand in more of 80
countries. The Sapolio brand name is now used to market several cleaning
products in Peru, Chile and USA.
North Peruvian Group is a distributor of the brand in the USA.
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